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About Us

Our story starts with the end consumer in mind.

how clickandeasy started

A vision of the future

The history of BookIT - Click&Easy's parent company

Bookit was founded in 1999 by Jukka Salonen to create new mobile relationships between companies and the growing world of the connected customer.

Bookit’s Mobile Engagement Platform orchestrates hundreds of thousands of smart messages, helping companies build engagement and mobile customer experience by delivering the right message to the right person at the right time.

Today Bookit works with major global companies in logistics, travel, telecom, media and payment industries. Overall, Bookit has 20 employees in its offices located in Helsinki, Fi and Dallas, TX.

what is the clickandeasy generation

We live in it

The up and coming generation of consumers are used to the easiest, and most efficient experience possible. Access to any information in the world is just an easy click away. Anyone they want to contact is just an easy click away. Anything they want, whenever they want it, wherever they want it, is now just a single... easy... click... away. The mobile device has become the remote control to ones life. It is the gateway to the entire world and the clickandeasy generation knows this.

The service that provides the best experience, the fastest execution and the easiest process is the service that will win the future. A service that is clickandeasy is what will win the future.

what is the clickandeasy mission

Creating a more mobile friendly world

Mission Statement:
Business transactions on mobile should be easy and secure, but so many mobile transactions today fail to meet one or both of these objectives. We call ourselves ClickandEasy because it is our mission to improve customer experiences through interactive engagement and transactions that are...you guessed it, "clickandeasy".  

the outcry for clickandeasy

Evidence of the clickandeasy generational impact

Supply Chain Brains discussion over the future of customer first solutions in logistics.

"SCB: What is the “personal supply chain?”

Courtin:
I look at it as an evolution, where digitization is empowering us as consumers to dominate the relationship with brands and retailers. We’re putting a lot more expectations on sellers. And that’s creating personalized supply chains for meeting our needs, especially when it comes to how things are delivered. It’s exploding the whole concept of one supply chain for everybody."

“Q&A: Introducing the 'Personal Supply Chain'.” SupplyChainBrain RSS, 16 July 2019, www.supplychainbrain.com/articles/29948-qa-introducing-the-personal-supply-chain.

SCB: There’s also a lot of talk about how retailers handle the last mile in a profitable manner, especially in the case of one-hour service or appointment deliveries.

Courtin: That's a massive challenge. I don't think there’s a single silver bullet for solving this. I do think you're going to see the aggregation of deliveries, as sellers trying to change buyers’ behavior. Yes, you might want that product within a day or hour, but maybe you're more flexible about where you receive it. The seller might convince you to pick up at a locker, in exchange for a $5 refund. Amazon is already starting to do that. Or pick up in store — the question is how do you incentivize the customer to jump on board with that?

“Q&A: Introducing the 'Personal Supply Chain'.” SupplyChainBrain RSS, 16 July 2019, www.supplychainbrain.com/articles/29948-qa-introducing-the-personal-supply-chain.

What is the clickandeasy vision

A future where you only need a cellphone

Our vision:
Our vision is that within the next decade, ecommerce will be highly personalized, engaging, easy, convenient, and secure. Dialogues and transactions started on one channel will seamlessly handoff to other channels. Conversing and transacting with businesses will be easy and fast, private and secure, and above all, highly personalized.  

Better customer experience will be achieved by integrating customers deep within the resource planning processes. This way customer preferences, needs, and wishes are internalized deep into business processes, resource planning operations. As e-commerce continues to grow at a fast clip and consumer expectations grow, customers will expect to engage directly with brands for better service.

Welcome to the ClickandEasy generation

What is the clickandeasy story

A story the world has adopted

Our story:
Click and Easy is an international expansion of Bookit Oy, a Finnish pioneer in deeply integrated mobile messaging and mobile engagement since 1999.  But our expansion is much more than a change of tactics, it's a refocus, and a doubling down on our vision of business communications. We have been developing and integrating deeply popular customer-centric services since we introduced an easy mobile check-in and mobile boarding pass for Finnair back in 2004. We have integrated customer engagement into operations across banking and finance, insurance, energy, health care, emergency response, media, and many other industries.  Through almost two decades since the birth of the mobile revolution we have been developing and innovationing in the area of mobile engagement. Over that time, the market has matured and mobile engagement is more commonplace. Moreover, the vision of an omni-channel, conversational, contextual mobile engagement has become mainstream, but one that still represents more aspiration than reality. We have a long way to go.

How does a small company transform customer service

One industry at a time

We continue to serve and to value most preciously our existing customers in transportation and other verticals with custom messaging solutions and services, and we continue to invest heavily in our support staff, IT, and messaging infrastructure such that no other provider could touch the level of support we now provide to customers of our premium messaging services and solutions. Even as our current customer base is very diverse, and even as there are common needs that cross industry barriers, we see that in the e-commerce and logistics space there is such overwhelming need for improved customer service, customer dialogue, and meaningful customer engagement that is not being met. Arguably nowhere is the need for customer-centric transformation greater than in ecommerce and logistics, especially in the last-mile of delivery service.  So it is here where we will now focus to bring about great improvements to the entire customer experience from purchase to payment, to receipt of goods, to ongoing customer support.  Want to upgrade your customer experience -- you will need to integrate the customer deep into your operations.

catching up to clickandeasy

The clickandeasy roadmap

Experience

Before the Beginning

1999-2000

Jukka Salonen uses his knowledge of the upcoming mobile dominated era, pulls from his past experience working at the largest telecom company in Finland, incorporates lessons learned from building his own tech sales company and recalls strategy he’s been exposed to in the U.S. to start Bookit Oy in Finland

The Growth

2001-2016

Bookit Oy grows to be one of the largest aggregator companies in Finland by volume. Orchestrating hundreds of thousands of messages between businesses and their consumers for companies around the EU.

Taking on the World

2016-2019

Bookit Oy decides to bring its technology across the pond, offering mobile technology services to American companies ripe for furthering their business operations in the new mobile dominated digital age.  Operating under the name Click&Easy in the U.S. we hope to grow to be one of the largest companies in providing business with the tools for better engagement with their customers.

Goals

Improve Customer Experience

2001-2015

To provide top Finnish businesses with a service that optimizes every outlet of customer experience in the digital age.

Expansion

2015-2019

To expand our services and technology to the US marketplace to solve many of the problems we have already solved abroad.

Innovate For The Future

1999-Never stopping

The industry is starting to fill with services offering "Real-Time" tracking, messages or software in general. At Click&Easy we believe "Real-Time" is too late. We take pride in always being one step or one click ahead of real time... it's easy.

more of whats clickandeasy

ClickandEasy videos

Checkout our solution and testimonial playlist. Or visit our channel to dive into our mapped out visuals of were we see the ClickandEasy Generation taking over next.

Check it out