06-23-2012
Rovio announced it offered the new Angry Birds song using BookIT's one button payment (iSMS), and the campaign hit a cold record volume within the first 10 minutes.
Jukka Salonen, CEO of BookIT, said, "Angry Birds fans ate up the ringtone offer like hungry pigs, with so many downloads in the first ten minutes of the campaign that it was the digital equivalent of selling a gold record. We were
really surprised by the feedback from our happy customers, and how fast they were in responding to the offer. …
http://www.highbeam.com/doc/1P1-206386286.html